Creation and allocation of Product Clubs
Entity:
Government
Territory:
Mallorca and Menorca
Amount granted:
300.000 €
Year of presentation:
2016
Description:
This project’s aim is to create and establish new winter-season products to attract tourists in the winter and move summer visitors towards the winter by launching product clubs (sector working groups) for gastronomy, culture, sports, luxury, active tourism and health. These products will help make tourism in the Balearic Islands less seasonal.
Purpose:
Drive to decrease seasonality, to create and activate tourist products suitable for the off-peak season and to promote sustainable and off-peak season tourism